Amazon is a virtual treasure trove of beauty products. It’s got everything from top drugstore-brand stock to power players in the luxury space and, most enticingly, a slew of under-the-radar affordable hits that are hiding in plain sight. These cult-favorite products span from the wider-known Revlon heated hairbrushes to the more unassuming scalp massagers and miracle acne patches.

From indie beauty brands to household favorites, Amazon truly has it all. And on our most recent trip across Amazon’s virtual beauty aisles, we found some of the best-selling, top-trending products that your makeup bag should never be without.

The Amazon beauty products you can’t live without


BS-MALL 14-Piece Makeup Brush Set

No matter if you’re new to makeup brushes or looking to replace your old ones, this set is worth scooping up. The top-rated, 14-piece collection is a favorite for its soft bristles and quality handles that rival designer versions.

Elizavecca Milky Piggy Carbonated Bubble Clay Mask

Bubble masks are all the rage in Korean skincare, and this one is a fan-favorite to add to your routine. It’s formulated with charcoal to lift impurities from the skin and stimulate pores for a truly deep cleanse. Plus, powerhouse ingredients like green tea, pomegranate, and collagen treat and soothe skin.

Revlon Oil-Absorbing Volcanic Face Roller

After relying on blotting sheets and setting powders my entire life, I’m now fully committed to this nifty little roller. Not only does it effectively mattify slick skin, but I love that it’s a sustainable alternative to oil-absorbing sheets.

essence Lash Princess False Lash Effect Mascara

Over 129,000 Amazon shoppers have given this cult-favorite mascara a five-star rating, and at just $5, there’s no reason why you shouldn’t try it yourself and see what the hype is about. Perfect for anyone who wants a false-lash look without the hassle, this mascara dramatically lengthens lashes and adds an impressive volume boost. The price is right, and the OG formula does pretty much everything you want a mascara to do. However, if achieving dramatic curl is your main lash goal, this new curling mascara is definitely for you.

Grande Cosmetics Lash Enhancing Serum

Simply apply this lash serum to your eyelashes and experience lash thickening and growth in as early as a few weeks. 91% of users said they saw longer-looking lashes and 97% said their lashes felt stronger after three months.

Revlon One-Step Hair Dryer & Volumizer Brush

We’re always trying to create a salon-level blowout at home, and Revlon’s hairdryer/brush hybrid lets us get one step closer. It makes it easy to dry hair with its rounded, bristled head.

Sacha Buttercup Setting Powder

There aren’t many things worse to a makeup fanatic than terrible makeup flashback. No matter how flawless you may look, if you set your face with a powder that doesn’t complement your skin, you may end up looking chalky or become victim to camera flash.

With more than 7,800 reviews, this Sacha alternative has people ditching their more expensive loose setting powders.

OZ Naturals Super Youth Eye Gel

Thousands of reviewers have an overwhelmingly positive reaction to this natural eye gel, which says it is 100% vegan and natural. (We stalked its website, and it seems the eye gel is made with a blend of ingredients like organic aloe, plant stem cells, jojoba oil, and vitamin E, among others.) Users rave about the clear gel, with some mentioning visible improvements of dark circles after days of use. Now, if that isn’t steadfast proof this is one of the best Amazon beauty products money can buy, we don’t know what is.

LAPCOS Foot Mask

This $6 foot mask has exploded in popularity lately among Amazon buyers. This minty treat truly feels like a spa day for your feet — it really refreshes their rougher skin like nothing else we’ve tried. They’re exactly like a sheet mask, but for your feet: all you need to do is just slip ’em on, wait 10-15 minutes, remove, rub in any excess serum, and enjoy rejuvenated tingly toes.

Maybelline Fit Me Matte + Poreless Liquid Foundation

This oil-free foundation comes in 40 different shades ranging from fair porcelain to espresso, so you’re sure to find one that works perfectly for your skin tone. It has a matte finish with buildable coverage, and it offers SPF 18 protection against UV rays. It boasts an overall rating of 4.5 stars from over 75,000 Amazon shoppers who say it’s better than more expensive brands.

The Lip Bar Bawse Lady Vegan Liquid Matte Lipstick

This vegan liquid lipstick has been coined “the best red you’ll ever meet,” because honestly, it is. The pigment looks good on everyone regardless of skin tone and delivers comfortable matte coverage that pops. Formulated to last from 9 to 5 and beyond, this is the perfect lipstick for a boss.